上海市市場監督管理局公布2024民生領域市場混淆、虛假宣傳典型案例
2024-11-29 中國(guo)質(zhi)量萬里(li)行 點擊：次
近日，上海市市場監督管(guan)理局公布(bu)2024民生領域案(an)件(jian)查辦“鐵拳”行動第(di)五批典型案(an)例。
案例1：上海孺子牛環保科技有限公司不正當競爭案
前(qian)期，上(shang)(shang)海(hai)(hai)市(shi)市(shi)場(chang)監督管(guan)理(li)局執(zhi)法(fa)人(ren)員對當(dang)(dang)事(shi)(shi)人(ren)現(xian)場(chang)檢(jian)查時發(fa)現(xian)，當(dang)(dang)事(shi)(shi)人(ren)在(zai)(zai)某(mou)(mou)點評(ping)(ping)平(ping)臺(tai)開(kai)設(she)5家名為“交(jiao)(jiao)大(da)(da)(da)(da)(da)飲(yin)(yin)水(shui)思(si)(si)源(yuan)(yuan)甲(jia)(jia)(jia)醛(quan)(quan)(quan)(quan)(quan)檢(jian)測(ce)(ce)治理(li)中心(交(jiao)(jiao)大(da)(da)(da)(da)(da)徐匯店(dian))”“交(jiao)(jiao)大(da)(da)(da)(da)(da)飲(yin)(yin)水(shui)思(si)(si)源(yuan)(yuan)甲(jia)(jia)(jia)醛(quan)(quan)(quan)(quan)(quan)檢(jian)測(ce)(ce)治理(li)(上(shang)(shang)海(hai)(hai)旗艦店(dian))”“交(jiao)(jiao)大(da)(da)(da)(da)(da)飲(yin)(yin)水(shui)思(si)(si)源(yuan)(yuan)甲(jia)(jia)(jia)醛(quan)(quan)(quan)(quan)(quan)檢(jian)測(ce)(ce)治理(li)中心(同濟(ji)大(da)(da)(da)(da)(da)學(xue)店(dian))”“交(jiao)(jiao)大(da)(da)(da)(da)(da)飲(yin)(yin)水(shui)思(si)(si)源(yuan)(yuan)除(chu)甲(jia)(jia)(jia)醛(quan)(quan)(quan)(quan)(quan)治理(li)甲(jia)(jia)(jia)醛(quan)(quan)(quan)(quan)(quan)檢(jian)測(ce)(ce)消殺(黃浦店(dian))”“交(jiao)(jiao)大(da)(da)(da)(da)(da)飲(yin)(yin)水(shui)思(si)(si)源(yuan)(yuan)除(chu)甲(jia)(jia)(jia)醛(quan)(quan)(quan)(quan)(quan)治理(li)裝修甲(jia)(jia)(jia)醛(quan)(quan)(quan)(quan)(quan)檢(jian)測(ce)(ce)消殺(靜安大(da)(da)(da)(da)(da)寧店(dian))”的店(dian)鋪，在(zai)(zai)店(dian)鋪頂部滾動(dong)頁面(mian)(mian)、詳(xiang)情頁面(mian)(mian)、團(tuan)購(gou)項目(mu)詳(xiang)情頁面(mian)(mian)使(shi)用(yong)(yong)(yong)上(shang)(shang)海(hai)(hai)交(jiao)(jiao)通(tong)大(da)(da)(da)(da)(da)學(xue)的名稱及標(biao)(biao)(biao)識，在(zai)(zai)店(dian)鋪鏈接展示頁面(mian)(mian)上(shang)(shang)使(shi)用(yong)(yong)(yong)該校的標(biao)(biao)(biao)識和(he)校門圖片，用(yong)(yong)(yong)于(yu)對外(wai)銷售(shou)(shou)“【媽(ma)咪優(you)(you)選】母嬰級(ji)(ji)空(kong)氣(qi)(qi)凈化(hua)”“家庭(ting)標(biao)(biao)(biao)準級(ji)(ji)除(chu)甲(jia)(jia)(jia)醛(quan)(quan)(quan)(quan)(quan) 全屋空(kong)氣(qi)(qi)治理(li)”等16個空(kong)氣(qi)(qi)凈化(hua)團(tuan)購(gou)項目(mu)。在(zai)(zai)某(mou)(mou)直播(bo)平(ping)臺(tai)將公司賬號命名為“交(jiao)(jiao)大(da)(da)(da)(da)(da)飲(yin)(yin)水(shui)思(si)(si)源(yuan)(yuan)環境中心”，并(bing)(bing)(bing)將賬號頭(tou)像設(she)置(zhi)為上(shang)(shang)海(hai)(hai)交(jiao)(jiao)通(tong)大(da)(da)(da)(da)(da)學(xue)的標(biao)(biao)(biao)識，在(zai)(zai)團(tuan)購(gou)項目(mu)鏈接展示頁面(mian)(mian)、團(tuan)購(gou)項目(mu)頂部滾動(dong)頁面(mian)(mian)、團(tuan)購(gou)項目(mu)詳(xiang)情頁面(mian)(mian)使(shi)用(yong)(yong)(yong)標(biao)(biao)(biao)識，用(yong)(yong)(yong)于(yu)銷售(shou)(shou)“【媽(ma)咪優(you)(you)選】母嬰級(ji)(ji)空(kong)氣(qi)(qi)凈化(hua)”“辦公室甲(jia)(jia)(jia)醛(quan)(quan)(quan)(quan)(quan)檢(jian)測(ce)(ce)治理(li)(10平(ping)米)”等7個空(kong)氣(qi)(qi)凈化(hua)團(tuan)購(gou)項目(mu)。并(bing)(bing)(bing)委托(tuo)上(shang)(shang)海(hai)(hai)易譜數據科技(ji)有(you)限公司使(shi)用(yong)(yong)(yong)上(shang)(shang)述某(mou)(mou)直播(bo)賬號直播(bo)3次(ci)。另外(wai)，當(dang)(dang)事(shi)(shi)人(ren)的員工(gong)(gong)在(zai)(zai)上(shang)(shang)門開(kai)展業務(wu)時身著后背印有(you)“交(jiao)(jiao)大(da)(da)(da)(da)(da)飲(yin)(yin)水(shui)思(si)(si)源(yuan)(yuan)環境中心室內空(kong)氣(qi)(qi)凈化(hua)專家”字樣和(he)標(biao)(biao)(biao)識的工(gong)(gong)作(zuo)服(fu)，并(bing)(bing)(bing)在(zai)(zai)上(shang)(shang)門開(kai)展空(kong)氣(qi)(qi)凈化(hua)服(fu)務(wu)過程中所使(shi)用(yong)(yong)(yong)的“生物(wu)酶”“多(duo)譜型復合光觸(chu)媒(mei)”“甲(jia)(jia)(jia)醛(quan)(quan)(quan)(quan)(quan)清除(chu)劑”3款空(kong)氣(qi)(qi)凈化(hua)產品外(wai)包裝上(shang)(shang)加貼(tie)印有(you)標(biao)(biao)(biao)識的標(biao)(biao)(biao)簽(qian)。案發(fa)后，當(dang)(dang)事(shi)(shi)人(ren)已完成上(shang)(shang)述某(mou)(mou)直播(bo)賬號和(he)某(mou)(mou)點評(ping)(ping)平(ping)臺(tai)內店(dian)鋪的整改(gai)，并(bing)(bing)(bing)已自行銷毀了印有(you)上(shang)(shang)海(hai)(hai)交(jiao)(jiao)通(tong)大(da)(da)(da)(da)(da)學(xue)相關(guan)標(biao)(biao)(biao)識的工(gong)(gong)作(zuo)服(fu)、產品標(biao)(biao)(biao)簽(qian)。
當(dang)事人的上(shang)述(shu)行(xing)為(wei)違(wei)反了《中(zhong)華人民共(gong)和國(guo)反不正當(dang)競爭法(fa)》第(di)(di)六條(tiao)第(di)(di)二項的規(gui)定，構成商業(ye)混淆(xiao)行(xing)為(wei)。上(shang)海市市場監督管(guan)理(li)局(ju)依法(fa)責(ze)令當(dang)事人停止(zhi)上(shang)述(shu)混淆(xiao)行(xing)為(wei)，并(bing)作出罰款人民幣10萬元的行(xing)政處(chu)罰。
本案(an)當(dang)事(shi)人(ren)在經營活動中，通(tong)過投機(ji)取巧(qiao)攀附上海交(jiao)通(tong)大學的(de)(de)知(zhi)名(ming)度來擴(kuo)大自身的(de)(de)影響力(li)，進而謀取交(jiao)易機(ji)會(hui)或(huo)者競(jing)爭優勢(shi)，其(qi)行(xing)為違(wei)反了基本的(de)(de)公平、誠信的(de)(de)商(shang)業(ye)道(dao)德原則，擾(rao)亂了市(shi)場競(jing)爭秩序、侵害了消費者權(quan)益，損害了其(qi)他經營者的(de)(de)利益。本案(an)的(de)(de)查辦，是(shi)市(shi)場監管行(xing)政執法工作對落實(shi)優化營商(shang)環境(jing)、助力(li)高質量發展的(de)(de)積極(ji)回應和具體體現，對規(gui)(gui)制此類(lei)盲目“傍名(ming)牌”“搭便車”，攀附知(zhi)名(ming)社會(hui)組織名(ming)稱抬高自身的(de)(de)違(wei)法行(xing)為起到(dao)了警(jing)示震懾作用，規(gui)(gui)范了市(shi)場競(jing)爭秩序，有力(li)地維護了相關公眾的(de)(de)合法權(quan)益。
圖(tu)：案例1中的當事人在其經營(ying)店鋪、公眾(zhong)號頭像、團購鏈(lian)接以及員工工作服等多場(chang)景、多樣式違規使(shi)用上海交通大學(xue)標識。
案例2：上海優鉦信科技有限公司虛假宣傳案
前期，青浦區(qu)市場(chang)(chang)監(jian)督管(guan)理(li)局在對(dui)(dui)(dui)當(dang)(dang)(dang)事(shi)(shi)人(ren)(ren)(ren)經(jing)營場(chang)(chang)所開展現場(chang)(chang)檢查時發現，當(dang)(dang)(dang)事(shi)(shi)人(ren)(ren)(ren)在開展信(xin)(xin)(xin)貸(dai)(dai)(dai)中(zhong)(zhong)(zhong)(zhong)介(jie)(jie)服務(wu)活動時自稱(cheng)為“某某銀(yin)(yin)行(xing)(xing)(xing)信(xin)(xin)(xin)貸(dai)(dai)(dai)外(wai)(wai)呼(hu)中(zhong)(zhong)(zhong)(zhong)心(xin)”。執法(fa)(fa)人(ren)(ren)(ren)員(yuan)隨即調取了當(dang)(dang)(dang)事(shi)(shi)人(ren)(ren)(ren)外(wai)(wai)呼(hu)軟(ruan)件賬(zhang)戶中(zhong)(zhong)(zhong)(zhong)相關(guan)通(tong)話錄音，其(qi)接(jie)通(tong)電話后(hou)開場(chang)(chang)白均(jun)為“喂你好，這里是(shi)某某銀(yin)(yin)行(xing)(xing)(xing)信(xin)(xin)(xin)貸(dai)(dai)(dai)外(wai)(wai)呼(hu)中(zhong)(zhong)(zhong)(zhong)心(xin)”等(deng)通(tong)話內(nei)容。經(jing)查，自2023年4月(yue)18日起，當(dang)(dang)(dang)事(shi)(shi)人(ren)(ren)(ren)為獲取更多客戶資源，開始(shi)在外(wai)(wai)呼(hu)軟(ruan)件使(shi)用(yong)上述(shu)話術，通(tong)過(guo)AI智能機器人(ren)(ren)(ren)外(wai)(wai)呼(hu)群撥(bo)的(de)方式(每天向外(wai)(wai)撥(bo)打電話2000—3000個)，在鎖定潛在客戶后(hou)再推送給(gei)業(ye)(ye)(ye)務(wu)員(yuan)以(yi)針對(dui)(dui)(dui)性(xing)地(di)推銷(xiao)信(xin)(xin)(xin)貸(dai)(dai)(dai)業(ye)(ye)(ye)務(wu)。經(jing)核實，當(dang)(dang)(dang)事(shi)(shi)人(ren)(ren)(ren)并非相關(guan)銀(yin)(yin)行(xing)(xing)(xing)的(de)信(xin)(xin)(xin)貸(dai)(dai)(dai)外(wai)(wai)呼(hu)中(zhong)(zhong)(zhong)(zhong)心(xin)，相關(guan)銀(yin)(yin)行(xing)(xing)(xing)也未委托(tuo)當(dang)(dang)(dang)事(shi)(shi)人(ren)(ren)(ren)對(dui)(dui)(dui)外(wai)(wai)開展信(xin)(xin)(xin)貸(dai)(dai)(dai)業(ye)(ye)(ye)務(wu)，上述(shu)自稱(cheng)“某某銀(yin)(yin)行(xing)(xing)(xing)信(xin)(xin)(xin)貸(dai)(dai)(dai)外(wai)(wai)呼(hu)中(zhong)(zhong)(zhong)(zhong)心(xin)”僅系當(dang)(dang)(dang)事(shi)(shi)人(ren)(ren)(ren)為增加(jia)群呼(hu)對(dui)(dui)(dui)象的(de)信(xin)(xin)(xin)任(ren)度(du)，以(yi)提高信(xin)(xin)(xin)貸(dai)(dai)(dai)業(ye)(ye)(ye)務(wu)電銷(xiao)成功(gong)率而作出的(de)引人(ren)(ren)(ren)誤解的(de)虛(xu)假宣傳。案(an)發后(hou)，當(dang)(dang)(dang)事(shi)(shi)人(ren)(ren)(ren)已(yi)對(dui)(dui)(dui)上述(shu)行(xing)(xing)(xing)為進行(xing)(xing)(xing)整改。當(dang)(dang)(dang)事(shi)(shi)人(ren)(ren)(ren)的(de)上述(shu)行(xing)(xing)(xing)為違反(fan)(fan)了《中(zhong)(zhong)(zhong)(zhong)華人(ren)(ren)(ren)民(min)共和國反(fan)(fan)不正當(dang)(dang)(dang)競爭法(fa)(fa)》第(di)八條(tiao)第(di)一(yi)款的(de)規(gui)定，青浦區(qu)市場(chang)(chang)監(jian)督管(guan)理(li)局依法(fa)(fa)責令當(dang)(dang)(dang)事(shi)(shi)人(ren)(ren)(ren)停止違法(fa)(fa)行(xing)(xing)(xing)為，并作出罰(fa)款人(ren)(ren)(ren)民(min)幣28萬元(yuan)的(de)行(xing)(xing)(xing)政處罰(fa)。針對(dui)(dui)(dui)“貸(dai)(dai)(dai)款中(zhong)(zhong)(zhong)(zhong)介(jie)(jie)”行(xing)(xing)(xing)業(ye)(ye)(ye)假借(jie)銀(yin)(yin)行(xing)(xing)(xing)名(ming)義開展助貸(dai)(dai)(dai)業(ye)(ye)(ye)務(wu)、非法(fa)(fa)收集使(shi)用(yong)消費者個人(ren)(ren)(ren)信(xin)(xin)(xin)息等(deng)亂象，市場(chang)(chang)監(jian)管(guan)部門持(chi)續加(jia)大執法(fa)(fa)力(li)度(du)，通(tong)過(guo)鏟(chan)除侵(qin)犯(fan)消費者合法(fa)(fa)權益(yi)、擾(rao)亂正常市場(chang)(chang)秩(zhi)序的(de)助貸(dai)(dai)(dai)黑灰產業(ye)(ye)(ye)鏈(lian)，有效維護人(ren)(ren)(ren)民(min)群眾(zhong)的(de)切(qie)身利益(yi)。
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